TY  JOUR
TI  Marketing Tools at the Service of Transnational Corporations: Global Branding As an Element of «Soft Power»
KW  «soft power»
KW  transnational corporations
KW  brand
KW  branding
KW  marketing
KW  advertising
KW  ideology
KW  identity
KW  consumers
psychology
KW  mass psychology
KW  information safety.
JO  Humanities. Bulletin of the University of Finance
AU  Surguladze, V..
PY  2016
IS  6
PB  INFRA-M Academic Publishing LLC.