TY  JOUR
TI  The story of the merchant as a component of the tourism brand of the historic town (on the example of Yaroslavl)
KW  branding places
KW  historical city
KW  image of the city
KW  urban identity
KW  merchants history
KW  Yaroslavl
JO  Services in Russia and abroad
AU  Obnorskaya, N..
PY  2016
IS  10
PB  Russian State University of Tourism and Service