%0 Journal Article
%T Advertising Project Staff Risks
%A Nosenko, A..
%K advertising project, banking services, risks of staff, disloyalty, lack of competency, lack of motivation, underfunding, incorrect segmentation, choice of distribution channel.
%J Management of the Personnel and Intellectual Resources in Russia
%D 2014
%N 3
%P 4
%I INFRA-M Academic Publishing LLC.