%0 Journal Article %T Theoretical and Cultural Models of Understanding of the Phenomenon of Advertising: Modern Theories and Conceptst %A Agrba, A.A. %K philosophical concepts of advertising, advertising as a sociocultural phenomenon, analysis of advertising, the text of advertising, the phenomenon of advertising. %J Scientific Research and Development. Modern Communication Studies %D 2017 %N 6 %P 5 %I INFRA-M Academic Publishing LLC.