TY  JOUR
TI  Theory and practice of designing social advertising (a review of articles by Kalmykov S.B.)
KW  social advertising
KW  social advertising interaction
KW  qualimetry
KW  efficiency
KW  quality
KW  tools
KW  evaluation
KW  interrelation
KW  behavior model
KW  factors
KW  target audience
KW  regression equation
KW  linear equation
KW  importance coefficient.
JO  Journal of sociological research
AU  Grigorev, S.I.
PY  2018
IS  3
PB  INFRA-M Academic Publishing LLC.