TY JOUR TI Theory and practice of designing social advertising (a review of articles by Kalmykov S.B.) KW social advertising KW social advertising interaction KW qualimetry KW efficiency KW quality KW tools KW evaluation KW interrelation KW behavior model KW factors KW target audience KW regression equation KW linear equation KW importance coefficient. JO Journal of sociological research AU Grigorev, S.I. PY 2018 IS 3 PB INFRA-M Academic Publishing LLC.