%0 Journal Article %T CREATION OF LOCAL BRAND AS A WAY TO INCREASE THE ECONOMIC POTENTIAL OF THE TERRITORY (BY THE EXAMPLE OF CHERDYN) %A Andreeva, O.. %A Anferova, H.. %K local branding, social and economic position of the region, territorial marketing %J Vestnik of Astrakhan State Technical University. Series: Economics %D 2014 %N 2014 %P 7 %I Astrakhan State Technical University