%0 Journal Article %T Specificity of Expression of Peyorative Evaluation in Massmedia Discourse of Fashion (On the Material of Telecasts “Fashionable Sentence” and “Take It off Immediately”) %A Gaputina, V.A. %K fashion shows, make-over-show, massmedia discourse of fashion, system of values, pejorative evaluation, explicit evaluation, implicit evaluation %J Scientific Research and Development. Modern Communication Studies %D 2020 %N 9 %P 4 %I INFRA-M Academic Publishing LLC.