%0 Journal Article %T Social Gift as an Act of Communication: the Problem of Digitalization %A Zaharov, M.Y. %A Starovoytova, I.E. %A Shishkova, A.V. %K social gift, digital gift, virtual gift, ritual gift, anti-economic gift, symbolic meaning of social gift %J Scientific Research and Development. Modern Communication Studies %D 2020 %N 9 %P 5 %I INFRA-M Academic Publishing LLC.