@article{Pryahina2020gamification,
author={Pryahina, A.V. and Syrkina, A.N.},
title={Gamification as a Communication Technology in the Strategy of Promoting International Brands},
journal={Scientific Research and Development. Modern Communication Studies},
publisher={INFRA-M Academic Publishing LLC.},
year={2020},
pages={61-67},
volume={9},
issue={4},
}