%0 Journal Article
%T Addressee Factor in Contract Military Service Advertising: Cognitive and Rhetorical Aspects of the Study of Language Persuasive Means
%A Pronicheva, O.Y.
%A Pankova, I.M.
%K social advertising; persuasion; addressee factor; cognitive aspect;  rhetorical aspect
%J Scientific Research and Development. Modern Communication Studies
%D 2020
%N 9
%P 6
%I INFRA-M Academic Publishing LLC.