TY JOUR TI Addressee Factor in Contract Military Service Advertising: Cognitive and Rhetorical Aspects of the Study of Language Persuasive Means KW social advertising; persuasion; addressee factor; cognitive aspect; rhetorical aspect JO Scientific Research and Development. Modern Communication Studies AU Pronicheva, O.Y. AU Pankova, I.M. PY 2020 IS 9 PB INFRA-M Academic Publishing LLC.