%0 Journal Article
%T Communicative Characteristics of Social Advertising and Its Impact on Youth Behavior: The Sociolinguistic Study
%A Voevodina, E.V.
%A Morkovkina, A.A.
%K mass communication; communication characteristics of social advertising; student youth; digital generation; the effectiveness of social advertising; provocative social advertising
%J Scientific Research and Development. Modern Communication Studies
%D 2022
%N 11
%P 7
%I INFRA-M Academic Publishing LLC.