TY  JOUR
TI  Developing methods of evaluating online data for internet business promotion
KW  Internet promotion
KW  marketing event
KW  e-commerce
KW  Yandex.Direct
KW  Yandex.Metrica
KW  Google Analytics
KW  Google Ads
KW  conversion
KW  return on investment (ROI)
KW  transaction
JO  Vestnik of Astrakhan State Technical University. Series: Economics
AU  Kurcheeva, G..
AU  Titova, V.V.
PY  2022
IS  2022
PB  Astrakhan State Technical University