TY JOUR TI The Image of the 2022 Olympics: A Conceptual Approach (Based on the Match TV Channel) KW Sports media communication KW image KW imagery KW figurative means KW structural and component constituents KW nonverbal level KW visual component KW sound component KW tactile component KW taste component KW mass media JO Scientific Research and Development. Modern Communication Studies AU Rovinskaya, Y.V. PY 2022 IS 11 PB INFRA-M Academic Publishing LLC.