TY JOUR TI Analysis and modeling of online service user behavior trajectories using the RETENTIONEERING platform KW Online store KW online shopping KW online marketing KW customer activity KW business intelligence systems KW Retentioneering platform KW user behavior trajectory KW event log KW target event KW user behavior visualization graph KW step matrix KW transition matrix KW conversion funnels KW user behavior clustering KW trajectory vectoring KW convolution methods KW UMAP algorithm KW T-SNE algorithm KW binary search algorithm KW gradient descent method KW weighted directed graph. JO Modeling of systems and processes AU Shipilova, E.A. AU Nekrylov, E.E. AU Kurchenkova, T.V. PY 2022 IS 15 PB FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov