%0 Journal Article %T Linguistic, paralinguistic, extralinguistic and cognate means of creating expressiveness in German-language video advertising of cosmetic products %A Kulinich, E.D. %A Smirnova, A.G. %K advertising, video advertising, expressiveness, impact, linguistic means, paralinguistic means, extralinguistic means, cognate means of impact %J The Journal of Philological Studies %D 2023 %N 8 %P 5 %I INFRA-M Academic Publishing LLC.