TY JOUR TI Linguistic, paralinguistic, extralinguistic and cognate means of creating expressiveness in German-language video advertising of cosmetic products KW advertising KW video advertising KW expressiveness KW impact KW linguistic means KW paralinguistic means KW extralinguistic means KW cognate means of impact JO The Journal of Philological Studies AU Kulinich, E.D. AU Smirnova, A.G. PY 2023 IS 8 PB INFRA-M Academic Publishing LLC.