TY  JOUR
TI  USING MARKETING TOOLS TO ATTRACT THE ATTENTION OF APPLICANTS TO THE EDUCATIONAL PROGRAM
KW  educational services market
KW  marketing activities of universities
KW  educational product
KW  marketing communications
KW  attracting attention
KW  target audience
KW  potential applicants
JO  Management of the Personnel and Intellectual Resources in Russia
AU  Ashurbekov, R.A.
AU  Kashtanova, Y.V.
AU  Shchegulina, O.V.
PY  2024
IS  13
PB  INFRA-M Academic Publishing LLC.