@article{Gasparovich2024formation, author={Gasparovich, E.O. and Fang, C..}, title={FORMATION OF THE COMPANY'S HR BRAND AS AN ORGANIZATIONAL STRATEGY FOR ATTRACTING AND RETAINING PERSONNEL}, journal={Management of the Personnel and Intellectual Resources in Russia}, publisher={INFRA-M Academic Publishing LLC.}, year={2024}, pages={99-103}, volume={13}, issue={3}, }