%0 Journal Article %T IMPROVING THE COMPETITIVE ADVANTAGES OF TRADE AND SERVICES IN THE DIGITAL ECONOMY %A Narezhneva, A.V. %A Lyuterovich, A.M. %A Novikova, S.I. %K ecosystem of trade and services, competitive advantages, digital economy, marketing mix, digital platforms %J Trade, service, food industry %D 2025 %N 5 %P 13 %I Siberian Federal University