%0 Journal Article
%T IDENTITY AS AN EFFECTIVE TOOL OF MODERN BRANDING
%A Kozlova, K.A.
%K marketing, competition, branding, identity, corporate style, brand marketing, positioning, target audience
%J Bulletin of the Angarsk State Technical University
%D 2024
%N 1
%P 3
%I Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»