TY JOUR TI TECHNOLOGY FOR DEVELOPING THE BRAND OF AN EMPLOYER OF A PHARMACEUTICAL COMPANY KW employer’s image KW HR brand KW EVP KW formation of the employer’s HR brand KW employer’s value proposition KW competitor analysis KW HR brand development technology JO Management of the Personnel and Intellectual Resources in Russia AU Gasparovich, E.O. AU Urykov, A.B. PY 2024 IS 13 PB INFRA-M Academic Publishing LLC.