LDR 01293nam#a2200181#i#450# 001 1571 005 20250414113420.1 008 _ 20170124d2017####ek#y0engy0150####ca 020 ## _$a978-5-16-010404-1 041 0# _$aRUS 044 ## _$axxu 100 #1 _$aPashentsev, Dmitriy _$aИнститут законодательства и сравнительного правоведения при Правительстве РФ 245 00 _$aEducation law _$cTextbook 260 1# _$aMoscow _$bINFRA-M Academic Publishing LLC. _$c2017 300 ## _$a181 p. 500 ## _$aThe tutorial discusses basic concepts and content marketing as a scientific and practical directions of economic activities, designed to increase the efficiency of the commercial organizations and bodies of state and municipal management. The tutorial provides a comprehensive overview of the main aims, objectives and methods of marketing management. The main focus is on the study of practical marketing techniques, its specific application in organizations of different profiles. The tutorial includes training materials, based mostly practical experience of the author. Designed for students, postgraduates, teachers and practitioners. _$a _$a10.12737/24327 533 ## _$aThere is an electronic copy 856 4# _$atest.editorum.ru _$u/en/manage/index