01293nam#a2200181#i#450# 1571 20250415045022.2 20170124d2017####ek#y0engy0150####ca 978-5-16-010404-1 RUS xxu Pashentsev, Dmitriy Институт законодательства и сравнительного правоведения при Правительстве РФ Education law Textbook Moscow INFRA-M Academic Publishing LLC. 2017 181 p. The tutorial discusses basic concepts and content marketing as a scientific and practical directions of economic activities, designed to increase the efficiency of the commercial organizations and bodies of state and municipal management. The tutorial provides a comprehensive overview of the main aims, objectives and methods of marketing management. The main focus is on the study of practical marketing techniques, its specific application in organizations of different profiles. The tutorial includes training materials, based mostly practical experience of the author. Designed for students, postgraduates, teachers and practitioners. 10.12737/24327 There is an electronic copy test.editorum.ru /en/manage/index