Business model of rural tourism  in the formation of tourism cluster

Aleksandr Trukhachev

doi:doi:10.12737/20116

Business model of rural tourism in the formation of tourism cluster

Published в Services in Russia and abroad · Volume 10, Issue 3, 2016 · Pages 260–275 · Rubrics: Economy

DOI 10.12737/20116

Received: 15.06.2016 Accepted: 15.06.2016 Published: 15.06.2016 Language of publication: RUS

Authors

Aleksandr Trukhachev

ABSTRACT

The cluster approach is currently being implemented not only in relation to large-scale investment tourism projects of federal significance, but also is currently being applieв at the regional and local levels. Demand for cluster approach in tourism has increased significantly with the introduction of the Federal Target Program "Development of domestic and inbound tourism in the Russian Federation 2011-2018". Scientific research allowed to determine the nature and to assess the prospects for such kinds of local tourism clusters as border (cross-border), creative industries, etc. Rural tourism refers to activities that tend to cluster formation. The geographical concentration of tourism actors around the subject of rural tourism promotes cross-sectoral integration processes. Development of rural tourism, particularly dynamic in recent decades, is accompanied by the diversification of the organizational forms of economic activity. The development of tourist service technologies, the emergence of innovation in equipment, changes in consumer preferences and motivation - all this contributes to the looking for ways to optimize existing and development of new business models of rural tourism. The article shows that three business models have been traditionally used in rural tourism: concentrated, integrated and distributed business models. Their formation was determined primarily by trends in socio-economic development of rural areas and employment in them. But today, possibility of rural recreation cannot be fully realized in their framework. Moreover, a growing rural tourism clustering causes formation of other business models. The author offers two new business model of rural tourism, taking into account current trends of demand and the development of innovative technologies of tourism services (network and resource models) that are important in the formation of a cluster of rural tourism.

KEYWORDS

tourism cluster rural tourism business model

Information References

Authors:

Type:

Article

Pages:

from 260 to 275

Status:

Published

Language:

Russian

Keywords:

tourism cluster, rural tourism, business model

References

1. Avdeeva T.T., Kuruzova M.R. Formirovanie mekhanizma upravleniya turistskim klasterom v Krasnodarskom krae. Teoriya i praktika obshchestvennogo razvitiya. - 2015. - № 4. - S. 43-46.

2. Belitskaya O.V. Formirovanie mekhanizma modernizatsii kurortno-turistskogo klastera v regione (na primere Krasnodarskogo kraya): dis. … kand. ekonom. nauk: 08.00.05. - Sochi, 2011.

3. Belova T.M. Perspektivnost´ razvitiya sel´skogo turizma v Novgorodskoy oblasti na osnove sozdaniya turistskikh klasterov. Perspektivy razvitiya nauki i obrazovaniya: sb. nauch. tr. po materialam Mezhdunarodnoy nauchno-prakt. konf. - Tambov, 2014. - S. 30-31.

4. Bol´shakov A.I. Formirovanie i razvitie prigranichnykh turistskikh klasterov: avtoref. dis. … kand. ekonom. nauk: 08.00.05. - M., 2014.

5. Bol´shakov A.I., Morozova L.S. Klassifikatsiya prigranichnykh turistskikh klasterov [Elektronnyy resurs]. Servis v Rossii i za rubezhom. - 2012. - №11(38). URL: http://electronic-journal.rguts.ru/index.php?do=cat&;category=2012_11 (data obrashcheniya: 11.01.2013).

6. Bunakov O.A. Klasternyy podkhod k pozitsionirovaniyu v turizme [Elektronnyy resurs]. UEkS. - 2011. - №4. URL: http://www.uecs.ru/marketing/item/423-2011-05-23-10-00-04 (data obrashcheniya: 11.05.2012).

7. Vakhitova Z.T. Osobennosti razvitiya sel´skogo turizma v Tyumenskoy oblasti. JSRP. - 2014. - №2 (6). - S. 53-58.

8. Vysotskaya O.A. Upravlenie turistskimi klasterami regiona na osnove metoda programmno-tselevogo planirovaniya: opyt Altayskogo kraya. Vestnik Kemerovskogo gosudarstvennogo universiteta. - 2015. - № 2-7. - S. 153-157.

9. Danilenko N.N., Rubtsova N.V. K voprosu o soderzhanii ponyatiya «turistskiy klaster». Regional´naya ekonomika: teoriya i praktika. - 2013. - № 33. - S. 45-53.

10. Zhamborov A.N. Turistskiy klaster - strategiya modernizatsii ekonomiki regiona (na primere Kabardino-Balkarskoy respubliki). Servis plus. - 2013. - № 2. - S. 42-47.

11. Zdorov M.A. K voprosu o monisticheskom i plyuralisticheskom tolkovanii ponyatiya «agroturizm». Vestnik RMAT. - 2011. - №2 (2). - S. 77-79.

12. Zdorov M.A. Klasternyy podkhod pri razrabotke kontseptual´noy modeli razvitiya agrarnogo turizma v Leningradskoy oblasti. Ekonomika, trud, upravlenie v sel´skom khozyaystve. - 2012. - № 1. - S. 90-93.

13. Karpova E.G. Razvitie sfery turistskikh uslug krupnogo turistskogo tsentra na osnove klasternogo podkhoda: avtoref. dis. … kand. ekonom. nauk: 08.00.05. - SPb., 2012.

14. Kondakova T.Yu. Formirovanie turistsko-rekreatsionnykh klasterov v depressivnykh sel´skikh poseleniyakh Yaroslavskoy oblasti. Servis plus. - 2015. - T. 9, № 1. - S. 4-8.

15. Kulagina E.V., Maevskiy D.P., Proncheva O.K. Klastery sel´skogo turizma kak perspektiva sotsial´no-ekonomicheskogo razvitiya sel´skikh rayonov Omskoy oblasti. Kazanskaya nauka. - 2014. - № 5. - S. 51-53.

16. Kulagina E.V., Maevskiy D.P., Proncheva O.K. Klastery sel´skogo turizma kak faktor ustoychivogo razvitiya sel´skikh territoriy. Strategiya ustoychivogo razvitiya regionov Rossii. - 2014. - № 23. - S. 124-127.

17. Larionova N.A. Klasternyy podkhod v upravlenii konkurentosposobnost´yu regiona. Ekonomicheskiy vestnik Rostovskogo gosudarstvennogo universiteta. - 2007. - №1. - Ch. 2.

18. Lebed´ko E.Ya. Razrabotka sel´skogo turistsko-rekreatsionnogo klastera «Kokinskoe ozherel´e» v Bryanskoy oblasti. Sovremennye tendentsii i perspektivy razvitiya industrii turizma i gostepriimstva: materialy 2-y Mezhregional´noy nauch.-prakt. konf. s mezhdunarodnym uchastiem / otv. red. L.A. Ruzhinskaya; Ryazanskiy gosudarstvennyy universitet imeni S.A. Esenina. - Ryazan´, 2015. - S. 55-60.

19. Levchenko T.P., Kulyan K.K., Kulyan M.K. Klasternyy podkhod k ustoychivomu razvitiyu turistskikh destinatsiy. Vestnik SGUTiKD. - 2012. - №2 (20).

20. Medkov A.L. Formirovanie mekhanizma ustoychivogo razvitiya sel´skikh territoriy: avtoref. dis. … kand. ekonom. nauk: 08.00.05. - Voronezh, 2012.

21. Miloslavskiy I.S. Regulirovanie razvitiya sfery turizma v Rossii na osnove klasternogo podkhoda: dis.... kand. ekonom. nauk: 08.00.05. - SPb., 2012.

22. Moreva S.N. Rol´ sel´skogo turizma v ustoychivom razvitii rossiyskikh regionov. Vestnik Tambovskogo universiteta. Seriya: Estestvennye i tekhnicheskie nauki. - 2014. - №1 - S. 258-259.

23. Moreva S.N. Turistskiy klaster kak mekhanizm razvitiya sel´skikh territoriy. Sotsial´no-ekonomicheskie yavleniya i protsessy. - 2014. - № 2 (60). - S. 86-91.

24. Morozov A.N. Postroenie modeli sistemy upravleniya vodnym turistskim klasterom Sankt-Peterburga: monografiya. - SPb., 2015.

25. Porter M. Konkurentsiya. - M.: Vil´yams, 2003.

26. Potapova I.I., Vidishcheva E.V. Sozdanie turistskogo klastera kak faktor ustoychivogo kompleksnogo razvitiya turizma v regione. Vestnik Sochinskogo gosudarstvennogo un-ta turizma i kurortnogo dela. - 2008. - № 3-4 (5-6).

27. Proncheva O.K. Rol´ gostevykh domov v sozdanii klastera sel´skogo turizma Omskoy oblasti. European Social Science Journal. - 2013. - № 4 (32). - S. 530-536.

28. Rudneva P.S. Opyt sozdaniya strukturnykh klasterov v razvitykh stranakh. Ekonomika regiona. - 2007. - № 18.

29. Sel´skiy turizm: opyt i perspektivy razvitiya: materialy II Mezhdunarodnogo foruma «Sel´skiy turizm v Rossii (2-3 avgusta 2013, g. Belgorod): inform. izdanie. - M.: FGBNU «Rosinformagrotekh», 2013. - 268 s.

30. Smirnova Yu. V. Klastery kak faktor innovatsionnogo razvitiya. Aktual´nye voprosy ekonomiki i upravleniya: materialy mezhdunar. zaoch. nauch. konf. (aprel´ 2011 g, g. Moskva). - T. I. - M.: RIOR, 2011.

31. Soldatova S.A. Teoreticheskie osnovy formirovaniya morskikh turisticheskikh klasterov. Ekonomika Kryma. - 2011 - № 2(35).

32. Trukhachev A.V. Industriya sel´skogo turizma Stavropol´skogo kraya [Elektronnyy resurs]. Servis v Rossii i za rubezhom. - 2015. - № 2 (59). URL: http://electronic-journal.rguts.ru/index.php?do=cat&;category=2015_2 (data obrashcheniya: 2.06.2015).

33. Trukhachev A.V. Problemy klassifikatsii sel´skogo turizma [Elektronnyy resurs]. Servis v Rossii i za rubezhom. - 2014. - № 8(55). URL: http://electronic-journal.rguts.ru/index.php?do=cat&;category=2014_8 (data obrashcheniya: 2.06.2015).

34. Frolova O.A. Razvitie nesel´skokhozyaystvennoy deyatel´nosti v sel´skoy mestnosti. Vestnik NGIEI. - 2011. - №1 (2). - S. 72-79.

35. Tsikhan T.V. Klasternaya teoriya ekonomicheskogo razvitiya. Teoriya i praktika upravleniya. - 2003. - № 5.

36. Chernenko V.A., Kolpashchikova T.Yu. Razvitie kul´turno-poznavatel´nogo turizma v Severo-Zapadnom federal´nom okruge Rossiyskoy Federatsii: monografiya. - SPb.: Izd-vo SPbGUSE, 2012.

37. Ekonomicheskaya effektivnost´ i sotsial´naya znachimost´ semeynykh fermerskikh khozyaystv: materialy Vserossiyskoy nauch.-prakt. konf. (3-4 dekabrya 2013 g., g. Moskva, Assotsiatsiya krest´yanskikh (fermerskikh) khozyaystv i sel´skokhozyaystvennykh kooperativov Rossii) / sost. V.N. Plotnikov, V.V. Telegin, V.F. Bashmachnikov, A.V. Linetskiy, S.V. Maksimova, T.A. Agapova, O.V. Bashmachnikova. - M.: Breyn Print, 2014. - 256 s.

38. Rodrigues A.B. Turismo rural: práticas e perspectivas. Sao Paulo: Contexto. 2003.

Доступ и загрузка

🗂 JATS XML ❝ To cite 📎 Citations

—

Views

—

Downloads

Citations

Индексируется в

Business model of rural tourism in the formation of tourism cluster

Confirmation

Регистрация