Culture in different forms of its manifestation is a necessary factor in the progressive development of modern society. Cultural factor regulates norms of social behavior and determines social status of a personality, provides economic and social stability, civil consent and tolerant coexistence of all segments of society. The full social insurance of citizens should provide guaranteed satisfaction not only their physical but also spiritual needs. The decline in living standards in modern Russian reality limits the possibility of familiarizing the general public to the true cultural values. And this raises the task of the moral and aesthetic development of the personality in a number of very significant social problems. Socially-oriented cultural and educational activity contributes their solution. It is carried out in a variety of forms: from certain regional-scaled actions, to the resonance events at national and international levels (free exhibitions, charity concerts, lectures, performances, etc.). Domestic tourism is another direction of socially oriented cultural and educational activities. The development of tourism programs, taking into account the availability of tourist attraction for social groups, allows to enforce the rights of pensioners, the disabled, orphans, war and labor veterans, low-income citizens in familiarizing to cultural values. Creation of special guided tours and tourism programs across the native land for the social category of tourists, as well as staff training combining the functions of social workers and guides with skills to provide first medical and psychological care are an urgent task. This requires not only seeking funding from national and regional budgets, but also involvement of sponsors and volunteers, primarily students, who are mastering the professions associated with the service and tourism. The implementation of socially oriented cultural and educational projects will successfully contribute to the solution of fundamental problems, aimed at humanization of the social environment, overcoming the negative effects of anti-social occurrences, the increasing importance of spiritual values in modern Russian society.
social importance of cultural values, ensuring the spiritual needs of the citizens as a social problem, the culture as a stabilization factor of modern society, socially oriented cultural and educational activity, social value of domestic tourism
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