INTERACTION MARKETING AS A BASIS TO DEVELOP LONG-TERM PARTNERSHIPS IN BUSINESS
Rubrics: MARKETING AND LOGISTICS
Authors:
2.
Penza State University of Architecture and Construction
(Institute of Economics and management )
Penza, Russian Federation
Penza, Russian Federation
Type:
Article
Pages:
from 512
to 518
Status:
Published
Received:
09.11.2016
Accepted:
03.11.2017
Published:
08.12.2016
Language:
Russian
Keywords:
interaction marketing, small business, long-term interaction between consumers, producers, business partners.
Abstract (English):
The article reveals the essence of the concept of marketing interaction, presents the evolution of marketing concepts, describes the results of investigation of relationship marketing on the example of a small business, and gives recommendations for ensuring long-term interaction between consumers, manufacturers and key business partners.
The article reveals the essence of the concept of marketing interaction, presents the evolution of marketing concepts, describes the results of investigation of relationship marketing on the example of a small business, and gives recommendations for ensuring long-term interaction between consumers, manufacturers and key business partners.
Keywords:
interaction marketing, small business, long-term interaction between consumers, producers, business partners.
interaction marketing, small business, long-term interaction between consumers, producers, business partners.
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