Organizational and technological model of formation of client-oriented organizational culture of higher school

I. Demenenko; N. Danakin; I. Shavyrina

doi:doi:10.12737/23966

Organizational and technological model of formation of client-oriented organizational culture of higher school

Published в Central Russian Journal of Social Sciences · Volume 11, Issue 6, 2016 · Pages 10–15 · Rubrics: SOCIOLOGY AND LIFE

DOI 10.12737/23966

Received: 29.12.2016 Accepted: 29.12.2016 Published: 29.12.2016 Language of publication: RUS

Authors

I. Demenenko · N. Danakin · I. Shavyrina

ABSTRACT

In the article the conceptual directions of the development of the phenomenon of the customer orientation from the perspective of strategic, value, behavioral, process approaches are considered. The authors proposed an organizational and technological model of formation and development of a customer-oriented organizational culture of the high school, which includes three levels of the development: general ideological, legal and regulatory, and front office.

KEYWORDS

higher institution organizational culture customer orientation customers higher education

Information References

Authors:

Type:

Article

Pages:

from 10 to 15

Status:

Published

Language:

Russian

Keywords:

higher institution, organizational culture, customer orientation, customers, higher education

References

1. Guley I.A., Shavyrina I.V. Klientoorientirovannyy podkhod v razvitii organizatsionnoy kul´tury vuza. Sotsial´no-gumanitarnye znaniya. - 2015. - № 8. - S. 257- 262.

2. Guley I.A. Kliento-orientirovannyy podkhod k formirovaniyu organizatsionnoy kul´tury v vuze. Vestnik Cherepovetskogo gosudarstvennogo universiteta. - 2012. - № 4 (43). - T. 2. - S.113 - 115.

3. Gus´kova E.A., Shavyrina I.V. Problema professional´nogo samoopredeleniya sovremennoy molodezhi v usloviyakh konkurentsii vuzov na rynke obrazovatel´nykh uslug. Vestnik Belgorodskogo gosudarstvennogo tekhnologicheskogo universiteta im. V.G. Shukhova. - 2014. - № 3. - S. 215 - 219.

4. Rozhkov A.G., Rebyazina V.A., Smirnova M.M. Orientatsiya kompanii na klienta: rezul´taty empiricheskoy proverki na primere rossiyskogo rynka. Rossiyskiy zhurnal menedzhmenta. - 2014. - T.12. - № 3. - S. 33 - 58.

5. Sheyn E. Organizatsionnaya kul´tura i liderstvo. - SPb.: Piter, 2002. - 336 s.

6. Avilova Z. N., Gulei I. A., Shavyrina I. V. Formation of the Customer-Centric Organizational Culture of the University as a Factor of Effective Social and Economic Development of the Region. Mediterranean Journal of Social Sciences. - 2015. - Vol 6. - No 3. - P.207- 216.

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