The article considers linguo-didactic characteristics of communicative personality of the guide. It examines the important components of communicative personality of the guide: knowledge of traditions and customs; knowledge of the constraints and cultural norms in communication; knowledge of realia; ability to correctly answer questions; ability to argue and persuade,promote their point of view; ability to anticipate tourists behaviour in the process of communication.
communicative personality of a guide, communicative competence, guide, process of communication, cultural norms in communication.
Гид — это не только проводник, который сопровождает туристов и показывает им достопримечательности, но и индивид, который профессионально владеет коммуникативной компетенцией, умеет оценивать свои коммуникативные потребности и возможности, формировать свою коммуникативную тактику, т.е. гид является, в первую очередь, коммуникативной личностью.
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