The formation mechanism of the innovative strat-egy of economic entity offered by the author includes the following stages: the analysis of macro- and micro-environment factors; the analysis of innovative poten-tial of the managing system; marketing and investment analysis of the innovative projects; working out innovative development strategy; drawing up the passport of innovative development and acceptance of administrative decisions on its basis; the analysis and control of the efficiency of implementing a chosen innovative strategy. Reasonable innovative strategy will allow the en-terprise to adapt quickly to the changing environmental conditions, to reduce the risk level of introducing innovative activity, to define the directions of the enterprise development in the innovative field competently and also to concentrate administrative efforts in order to achieve strategically important tasks.
innovations, innovative potential, innovative strategy, strategic management, innovative activity.
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