Features of Entrepreneurs’ Representation of Their Projects on Crowdfunding Sites and the Investor’s Choice of Crowdfunding Projects for Financing

Sergey Rukavishnikov

doi:doi:10.12737/article_5981704e94c3a0.53418072

UDC 33

Features of Entrepreneurs’ Representation of Their Projects on Crowdfunding Sites and the Investor’s Choice of Crowdfunding Projects for Financing

Published в Scientific Research and Development. Economics · Volume 5, Issue 4, 2017 · Pages 59–64 · Rubrics: Сommon questions

DOI 10.12737/article_5981704e94c3a0.53418072

Received: 02.08.2017 Accepted: 07.09.2017 Published: 07.09.2017 Language of publication: RUS

Authors

Sergey Rukavishnikov ¹

1 Moscow University of Industry and Finance “Sinergy” (the Department “Business Struggle Theory and Practice”, Postgraduate Student)
Moskva, Russian Federation

ABSTRACT

The paper describes the existing features of the entrepreneurs’ representation of their projects for financing on crowdfunding sites. Recommendations are presented that increase the chances of entrepreneurs to successfully attract funds from potential investors. Recommendations for potential investors are also presented, allowing to identify projects with potentially higher chances for successful launch of a project and the release of a product or service to the market. The motivation for crowdfunding sites for training entrepreneurs is highlighted and the tools which are used in the learning process are described. Also in the article considers an example of the crowdfunding market development — the emergence of valuation companies offering services to entrepreneurs in the field of assessing the realistic attainment of the declared results. The goals of such companies and the conditions for cooperation with them are described with a specific example.

KEYWORDS

crowdfunding investments crowdfunding sites crowdfunding market crowdfunding project rating.

Information Text References

Authors:

1. Moscow University of Industry and Finance “Sinergy” (the Department “Business Struggle Theory and Practice”, Postgraduate Student)

Moskva, Russian Federation

Type:

Article

Pages:

from 59 to 64

Status:

Published

Subject area:

UDC 33

Language:

Russian, English

Keywords:

crowdfunding, investments, crowdfunding sites, crowdfunding market,crowdfunding project rating.

Text

Исследованы онлайн-площадки — лидеры в области краудфандинга — с целью получить ответы на вопросы: как развивается рынок краудфандинга в целом и в России в частности? какие услуги и возможности предоставляют онлайн-площадки для ус-
пешного старта и развития новых проектов? как предпринимателю представлять свой проект, чтобы получить требуемое финансирование? какие проекты выбирать инвестору с целью увеличить свой капитал?

References

1. Nastol’naya kniga sozdatelya [The creator’s handbook]. Available at: https://www.kickstarter.com/help/handbook? ref=footer (accessed16 February17).

2. Sushchestvennyy gid po kraudfandingu [The essential guide to crowdfunding]. Available at: https://learn.indiegogo.com/ the-essential-guide-to-crowdfunding/?utm_campaign=footer&utm_content=footer&utm_medium=igg.com&utm_source=indiegogo (accessed 22 January 17).

3. Master kraudfandinga [Master croudfanding]. Available at: https://boomstarter.ru/crowd_learning (accessed 10 February 17).

4. Shkola kraudfandinga Planeta.ru [School of crowdfunding Planeta.ru]. Available at: https://files.planeta.ru/school/cf_school_presentation.pdf (accessed 18 February 17).

5. Prakticheskoe rukovodstvo po Kraudfandingu [Practical guidance on crowdfunding]. Available at: https://s2.planeta.ru/f/390/prakticheskoe_posobie_po_crowdfundingu_planeta.ru.pdf (accessed 18 January 17).

6. Proekt Planetarnyy Peredatchik Energii - po vsey Zemle bez provodov [Project Planetary transmitter energy - across the world without wires]. Available at: https://boomstarter.ru/ projects/65396/planetarnyy_peredatchik_energii_-_po_vsey_zemle_bez_provodov (accessed 12 March 17).

7. Izuchenie otnosheniya rossiyskikh internet-pol’zovateley k blagotvoritel’nosti [Study of the attitude of Russian Internet users to the charity]. Available at: https://corp.mail.ru/media/files/issledovanie-o-blagotvoritelnosti-2013.pdf (accessed 26 December 2016).

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9. Korenyako E.A., Kolmakova E.V. Sistema biznes-planirovaniya na predpriyatii kak osnova dlya vyrabotki optimal’nykh upravlencheskikh resheniy [The system of business planning at the enterprise as a basis for the development of optimal management decisions]. Sotsial’no-ekonomicheskie yavleniya i protsessy [Socio-economic phenomena and processes]. FGBOUVPO «Tambovskiy gosudarstvennyy universitet imeni G.R. Derzhavina» Publ., 2012, I. 7-8, pp. 85-90.

10. The Rise and Fall of KREYOS, Steve Tan. Available at: https://medium.com/@stevekreyos/the-rise-and-fall-ofkreyos-new-ac4e2d847964#.a13j5ge4l (accessed 27 December 16).

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12. The World Bank, Crowdfunding Investment Market to Hit $93 Billion by 2025. Available at: http://www.infodev.org/ infodev-files/wb_crowdfundingreport-v12.pdf (accessed 22 December 16).

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