HOW TO CREATE SUCCESSFUL PRODUCT OR SERVICE? INTRODUCTION IN DESIGN-THINKING FOR PROJECT MANAGEMENT
Abstract and keywords
Abstract (English):
In the article author describes the definition and the process behind the project management technology – design-thinking. The uniqueness of the approach is that project management is done in close cooperation with client from problem definition, to solutions ideation and testing. The methodology allows to deliver product or service with defined value proposition.

Keywords:
service-design, design management, project management, design-thinking, user experience design.
Text

Введение
Есть новые подходы к точному определению, а в большинстве случаев — к предугадыванию потребностей клиента и поиску для него уникального проектного решения.

 

References

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