STUDYING THE PECULIARITIES OF PROJECT AND PROGRAM MANAGEMENT IN THE PHARMACEUTICAL COMPANIES ON RUSSIAN MARKET
Abstract and keywords
Abstract (English):
The author singled out a typology of projects in pharmaceutical companies for the life cycle of the creation and commercializing of a new drug on the market, including research and development projects, production projects and implementation projects. In the framework of the study, the author examined only implementation projects, namely: projects for introducing new drugs to the market, projects to maintain existing drugs on the market and projects to optimize business processes. The purpose of this study was to identify key features of managing projects and programs in pharmaceutical companies operating on the Russian market, to form an approach to managing a company that increases its competitiveness.

Keywords:
project management, program management, project selection, project prioritization, monitoring and control.
Text

Введение
Управление проектами как подход к управлению компанией появилось в фармацевтической отрасли в 1980-х гг. и начало активно развиваться.

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