Russian Federation
This article examines the historical stages of development of marketing as a science and practice.
models of marketing, concepts of marketing, marketing structure, marketing principles, marketing functions, product life cycle.
В Россию маркетинг пришел в конце 70 начале 80-х гг. К тому времени на западе уже практически сформировались основные концепции маркетинга.
1. Mochalov B.M. Jekonomika i planirovanie potrebnostej i potreblenija [Economics and planning of needs and consumption]. MINH im. G.V. Plehanova Publ., 1984, pp. 3–14.
2. Marks K. i Jengel’s F. Soch., t. 25, ch. I, p. 206.
3. Hachaturov A. Dolgosrochnoe planirovanie i prognozirovanie. Materialy konferencii mezhdunarodnoj jekonomicheskoj assamblei [Long-term planning and forecasting. Materials of the conference of the International Economic Assembly]. Moscow, Progress Publ., pp. 460–461, 1975.
4. Iskakov B.I., Brovin A.M. Statisticheskie funkcii potreblenija [Statistical functions of consumption]. Moscow, MINH ih. G.V. Plehanova Publ., 1978, pp. 12–14, 47.
5. Mochalov B.M. Obshhee i specifichnoe v rossijskom marketing [General and specific in Russian marketing]. Moscow, IPA «Tri L» Publ., 1994.
6. Smirnov K.A. Potrebnosti na stadii proizvodstva [Needs at the production stage]. Moscow, MINH ih. G.V. Plehanova Publ., 1983.
7. Nikitina T.E., Smirnov K.A. Marketing na predprijatijah i v korporacijah: teorija i praktika [Marketing at enterprises and corporations: theory and practice]. Moscow, INFRA-M Publ., 2012.
