Abstract and keywords
Abstract (English):
The article presents a comparative study of the classical views of management in the conditions of intensification of the processes of digitalization and construction of the "digital" model of the world. The conclusion is made about a radical change of the management paradigm and depersonalization of highly effective processes of management of various focus groups by formalized algorithmized commands of artificial intelligence. In the conditions of intensification of the processes of digitalization and use of artificial intelligence (AI) in the daily life of consumers of services and different groups of users, the problems of interactions between the control and managed subsystems are of priority importance, since they directly actually affect not only all behavioral characteristics of the individual in the digital economic way, but also in the existing social way. The resonant statement of our President at the St. Petersburg forum that the leader in the development of AI can become the ruler of the world testifies to the special importance of the problem of governance in the context of the development of post-industrial society and the formation of the information environment of the digital society.

Keywords:
management, management, control system, artificial intelligence, digitalization, digital technological structure
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