Abstract and keywords
Abstract (English):
The paper deals with pathetic communication in modern Russia. This type of verbal interaction is understood as public influence on addressees with emphasized dramatic expression, high style words and phrases, syntactic repetitions and antitheses. Pathos is appropriate in extraordinary or ritual situations and is fixed in the genres of political and media discourse and in emblematic texts of anthems. Pathos is critically taken in ordinary habitual situations and is perceived as pretentious behavior of people who would like to lift themselves by lowering their communicative partners.

Keywords:
pathos, communicative behavior, regulative, value, Rhetoric
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