, Russian Federation
Krasnoyarsk, Krasnoyarsk, Russian Federation
UDK 64 Домоводство. Коммунальное хозяйство. Служба быта
GRNTI 71.35 Гостиничное хозяйство
The article is devoted to assessing the competitiveness of 3-star hotels on the example of Krasnoyarsk. Today Krasnoyarsk is one of the centers of attraction for domestic tourism, both in the region and in the Russian Federation. Residents of the Krasnoyarsk region and other regions of Russia form about 90% of the tourist flow. Today Krasnoyarsk is one of the most beautiful cities in the country, a modern industrial city with unique architecture. The number of collective accommodation facilities for 2020 amounted to 174 units for 11305 places. Currently, 3-star hotels are particularly popular among foreign and domestic tourists. To assess the competitiveness of accommodation facilities, the methodology of "analysis of four indicators", which is used in marketing, was selected and adapted to assess the competitiveness of the enterprise. The main factors for assessing competitiveness were: "location", "pricing policy", "service level". Based on the assessment, hotels with the highest level of competitiveness in the hotel market of Krasnoyarsk were identified. The highest rating was taken by the hotels: Krasnoyarsk (19.8), Snowy Owl (19.36), Ibis Krasnoyarsk Center (18.72). Hotels have a low rating: gArage (14.96), Yakhont (14.16), Dvorik (14.4).
Krasnoyarsk hotel market, 3-star hotels, main factors of competitiveness, rating
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