, Russian Federation
student
The corporate culture of an organization plays an important role in the personnel management system. Its influence is especially important in branches that operate in another country. The article examines the Swedish experience of corporate culture management and the possibility of its adaptation to Russian branches on the example of the organization "Daniel Wellington". The article contains a study to identify the difficulties in applying the corporate culture of the brand of the founding country to the Russian reality. The reasons that can hinder the implementation are identified, and the readiness of the Russian brand staff for possible changes is determined. The Russian and Swedish corporate cultures of the brand are compared. The current attitude of employees to the use of online platforms used for the exchange of experience is revealed.
corporate culture, organization culture, adaptation of foreign corporate culture, Swedish corporate culture, corporate culture management
1. Bazarova T.Yu., Eremina B.L. Upravlenie personalom [Personnel Management]. Moscow: YuNITI Publ., 1998.
2. Bankovskiy A.M. Organizatsionnaya psikhologiya [Organizational psychology]. Moscow: Flinta Publ., MPSI Publ., 2000, p. 288.
3. Ivanova S.Yu. Vzaimodeystvie etnicheskogo i obshchechelovecheskogo v sovremennoy kul'ture [Interaction of ethnic and universal in modern culture]. Vestnik Stavropol'skogo gosudarstvennogo universiteta [Bulletin of the Stavropol State University]. 2000, I. 23, p. 19.
4. Kostina I.A. Khozhempo V.A. Upravlenie kross-kul'turnoy adaptatsiey v mezhdunarodnom biznese [Management of cross-cultural adaptation in international business]. Available at: https://cyberleninka.ru/article/n/upravlenie-kross-kulturnoy-adaptatsiey-v-mezhdunarodnom-biznese (accessed 01 April 2021).
5. Kochetkov V.V. Delovye kul'tury v mezhdunarodnom sotrudnichestve [Business cultures in international cooperation]. Moscow: Sotsium, 2002, p. 115.
6. Leshchenko N.P. Korporativnaya kul'tura kak instrument krosskul'turnoy adaptatsii mezhdunarodnykh korporatsiy k rabote na rossiyskom rynke [Corporate culture as a tool for cross-cultural adaptation of international corporations to work on the Russian market]. Available at: https://cyberleninka.ru/article/n/korporativnaya-kultura-kak-instrument-krosskulturnoy-adaptatsii-mezhdunarodnyh-korporatsiy-k-rabote-na-rossiyskom-rynke (accessed 02 April 2021).
7. Rumyantseva Z.P. Obshchee upravlenie organizatsiey. Teoriya i praktika [General management of the organization. Theory and practice]. Moscow: INFRA-M Publ., 2007, p. 174.
8. Khodzhson Dzh. Sotsial'no-ekonomicheskie posledstviya progressa znaniy i narastaniya slozhnosti [Socio-economic consequences of the progress of knowledge and the growth of complexity]. Voprosy ekonomiki [Problems of Economics]. 2001, I. 8, p. 40.
9. Shikulya A.A. Mezhkul'turnaya kommunikatsiya i kross-kul'turnyy menedzhment v mnogonatsional'nykh korporatsiyakh [Intercultural communication and cross-cultural management in multinational corporations]. Available at: https://cyberleninka.ru/article/n/mezhkulturnaya-kommunikatsiya-i-kross-kulturnyy-menedzhment-v-mnogonatsionalnyh-korporatsiyah/viewer (accessed 02 April 2021).
10. Logan D., King J., Fisher-Wright H. Tribal Leadership. Leveraging natural groups to build a thriving organization. Harper Business, 2011. – p.305.
