EVALUATION OF THE EFFECTIVENESS OF THE SMALL BUSINESS PRODUCT PORTFOL
Authors:
Type:
Article
Pages:
from 221
to 224
Status:
Published
Received:
28.12.2021
Accepted:
19.01.2023
Published:
12.01.2022
Subject area:
GRNTI 06.01 Общие вопросы экономических наук
Language:
Russian
Keywords:
Accounting system, small business, product portfolio, assessment, analysis, economic and mathematical model
Abstract (English):
The features and reserves of the accounting system of small business are investigated and identified, recommendations for its improvement are given from the standpoint of evaluating the effectiveness of the product portfolio. An economic and mathematical model for evaluating the effectiveness of a product portfolio has been developed
The features and reserves of the accounting system of small business are investigated and identified, recommendations for its improvement are given from the standpoint of evaluating the effectiveness of the product portfolio. An economic and mathematical model for evaluating the effectiveness of a product portfolio has been developed
Keywords:
Accounting system, small business, product portfolio, assessment, analysis, economic and mathematical model
Accounting system, small business, product portfolio, assessment, analysis, economic and mathematical model
1. Kotler F. Marketing. Menedzhment. Ekspress-kurs : uchebnik / F. Kotler, K.L. Keller ; per. s angl. S.G. Zhil'covoy. – 3-e izd. – SPb.: Piter, 2012. – 480 s. - ISBN978-5-459-01045-9. – Tekst: neposredstvennyy.
