Current Approaches to Positioning Educational Digital Platforms and Volunteer Organizations in Social Networks

O. Moiseeva; O. A. Filippova; A. V. Fedotov; E. A. Moiseev

doi:doi:10.12737/2306-1731-2022-11-2-12-16

UDC 31

Current Approaches to Positioning Educational Digital Platforms and Volunteer Organizations in Social Networks

Published в Scientific Research and Development. Socio-Humanitarian Research and Technology · Volume 11, Issue 2, 2022 · Pages 12–16 · Rubrics: Digital culture: current trends

DOI 10.12737/2306-1731-2022-11-2-12-16

Received: 12.07.2022 Accepted: 14.07.2022 Published: 14.07.2022

Authors

O. Moiseeva ¹ · O. A. Filippova ² · A. V. Fedotov ³ · E. A. Moiseev ⁴

1 K.G. Razumovsky Moscow State University of technologies and management (the First Cossack University) (Department “Social Processes, Media and Advertising Technologies”, Associate Professor)
Moskva, Moscow, Russian Federation

2 K.G. Razumovsky Moscow State University of Technologies and Management (the First Cossack University)

3 Moscow State University of Technology and Management named after K.G. Razumovsky

4 Russian State University of Physical Culture, Sports, Youth and Tourism

ABSTRACT

The research is aimed at identifying approaches to the promotion of educational resources among the youth audience. Modern educational resources are actively trying to attract young people to self-education, at the same time, the coronavirus pandemic has made the issue of participation in volunteer activities urgent among young people. The article presents a comparative analysis of approaches to the positioning of accounts in social networks aimed at attracting the youth audience to self-education and volunteer activities.

KEYWORDS

volunteering comparative analysis social media volunteer organizations educational platforms

Information References

Authors:

1. K.G. Razumovsky Moscow State University of technologies and management (the First Cossack University) (Department “Social Processes, Media and Advertising Technologies”, Associate Professor)

Moskva, Moscow, Russian Federation

2. K.G. Razumovsky Moscow State University of Technologies and Management (the First Cossack University)

3. Moscow State University of Technology and Management named after K.G. Razumovsky

4. Russian State University of Physical Culture, Sports, Youth and Tourism

Type:

Article

Pages:

from 12 to 16

Status:

Published

Subject area:

UDC 31

Language:

Russian

Keywords:

volunteering, comparative analysis, social media, volunteer organizations, educational platforms

References

1. Dmitrichenkova S.V., Stanchuliak T.G., Budiltseva M.B., Bereznyakovsky V.S., Orlova I.K., Filippova O.A., Moiseeva O.A. Training the Modern Manager in the Context of the Competence Approach // Propósitos Y Representaciones. 2020. T. 8. № S2. S. 632. DOI: https://doi.org/10.20511/pyr2020.v8nSPE2.632; EDN: https://elibrary.ru/KWSWSE

2. Moiseeva O.A., Filippova O.A., Polozhentseva I.V., Ponomarev V.G., Rabadanova R.S. Employee Image In Social Media As A Promotion Tool //V sbornike: European Proceedings of Social and Behavioural Sciences EpSBS. Bataev Dena Karim-Sultanovich - Doctor of Engineering Sciences, Professor, Director of the Complex Scientific Research Institute n. a. H.I. Ibragimov of the Russian Academy of Sciences. 2021. S. 2575-2581.

3. Stepik URL: https://stepik.org/

4. Sycheva I.N., Chernyshova O.V., Panteleeva T.A., Moiseeva O.A., Chernyavskaya S.A., Khout S.Y. Human capital as a base for regional development: A case study //International Journal of Economics and Business Administration. 2019. T. 7. № S1. S. 595-606. URL: https://br-analytics.ru/blog/social-media-russia-2020/ DOI: https://doi.org/10.35808/ijeba/304; EDN: https://elibrary.ru/VRUVIJ

5. Zotova A.S., Kondrat'ev S.V., Moiseeva O.A., Filippova O.A. Psihologiya massovyh kommunikaciy // Uchebnoe posobie / Pod redakciey S.E. Shishova. Moskva, 2019. EDN: https://elibrary.ru/FHQGVM

6. Zotova A.S., Moiseeva O.A., Filippova O.A. Kommunikaciya v sovremennom mediadiskurse //Moskovskiy gosudarstvennyy universitet tehnologiy i upravleniya im. K.G. Razumovskogo. Vladimir, 2019. EDN: https://elibrary.ru/ATFHSL

7. Kiberdruzhina URL: http://ligainternet.ru/liga/activity-cyber.php

8. Kiberdruzhina URL: https://vk.com/kiberdruzhina_ru

9. RDSh (Rossiyskoe dvizhenie shkol'nikov) URL: https://rdsh.rf

10. Chernyy V., Brand Analytics (2020) https://br-analytics.ru

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