Th e article is devoted to the peculiarities of assessing the investment attractiveness of companies by private investors on the example of a fairly popular among investors (more than 50% of the company’s shares are in free fl oat) French transnational company LVMH. Th e work uses the approach of Benjamin Graham, based on fundamental analysis, while during the calculations it was found that there are some restrictions on its use, which required some modifi cation and the introduction of a number of new indicators.
assessment of the investment attractiveness of shares, fi nancial analysis, fundamental analysis, investment analysis, Benjamin Graham
1. Almeida J., Gaspar R. M. Accuracy of European Stock Target Prices // Journal of risk and financial management. 2021. Vol. 14. No 9. P. 443
2. Bloch, M., Guerard, J. B., Jr., Markowitz, H. M., Todd, P., & Xu, G. // A comparison of some aspects of the U.S. and Japanese equity markets. Japan & the World Economy. 1993. №5. PP. 3-26
3. Bortoluzzo A. B., Pistili N. G., Bortoluzzo M. M. Analyzing the quality factor for Brazil // Revista Brasileira de Finanças. 2021. Vol. 19. No 3. PP. 31-52
4. Damodaran A. Investment Valuation: Tools And Techniques For Determining The Value Of Any Asset. 2012
5. Damodaran A. Why investors should be wary of stock-based compensation. Rezhim dostupa: https://www.ft.com/content/6999dc72-893e-11e9-97ea-05ac2431f453 (data obrascheniya: 8.06.2022)
6. Graham B. The Intelligent Investor. Harper Business Essentials, 2006
7. Guerard J. B., Ganlin X., Markowitz H. A further analysis of robust regression modeling and data mining corrections... // Annals of operations research. 2020. Vol. 303. No 1-2. PP. 175-195
8. Guerard, J. B., Jr., Markowitz, H. M., & Xu, G. Earnings forecasting in a global stock selection model and efficient portfolio construction and management // International Journal of Forecasting. 2015. No 31. PP. 550-560.
9. Guerard, J. B., Jr., Xu, G., & Gultekin, M. N. Investing with momentum: The past, present, and future // Journal of Investing. 2012. No 21. PP 68-80
10. Kapadia R. The New Value Hunters // Barron's. 2021. Vol. 101. No 21. PP 20-27
11. Kaustia M., Rantala V. Common Analysts: Method for Defining Peer Firms // Journal of financial and quantitative analysis. 2021. Vol. 56. No 5. PP. 1505-1536
12. Lyle M. R. Yohn, Teri L. Fundamental Analysis and Mean-Variance Optimal Portfolios // The Accounting review. 2021. Vol. 96. No 6. PP. 303-327
13. Markowitz H M. Portfolio selection: efficient diversification of investments. Cambridge: Blackwell, 1995
14. Markowitz H. M. Portfolio Selection: Efficient Diversification. Yale, 1959
15. Martin K., Wigglesworth R. Rise of the retail army: the amateur traders transforming markets. Rezhim dostupa: https://www.ft.com/content/7a91e3ea-b9ec-4611-9a03-a8dd3b8bddb5 (data obrascheniya: 8.06.2022)
16. Rogers J. A Gift to My Children: A Father's Lessons For Life And Investing, 2009
17. The day in the markets // Financial Times. 2.12.2021. P. 16
18. Warren E. Buffett and Lawrence A. Cunningham. The Essays of Warren Buffett: Lessons for Corporate America, Second Edition, 2008
19. Webb M. Only cash can untie you from the freaky market // Financial Times. Money. 3.10.2009. P. 5
20. William F. Sharpe. A Simplified Model for Portfolio Analysis // Management Science. 1963. Vol. 9, No 2. PP. 277-293
21. William F. Sharpe. Portfolio Theory and Capital Markets, 1970.
