1. Aliev B.F. YUnit-ekonomika v elektronnoj kommercii // Slavyanskij forum. [Slavic Forum], 2022, no. 4 (38), pp. 97-104. (in Russian).

2. Vahorina M.V. Informativnost' upravlencheskogo ucheta kak instrument upravleniya biznesom // Nauchnye issledovaniya i razrabotki. Ekonomika. [Scientific research and development. Economy], 2022, T. 10, no. 4, pp. 43-46. (in Russian).

3. Vahrushina M.A. YUnit-ekonomika kak instrument sovremennogo upravlencheskogo ucheta // Ekonomicheskij analiz: teoriya i praktika. [Economic analysis: theory and practice], 2022, T. 21, no. 5 (524), pp. 972-990. (in Russian).

4. Gorbachyova M.A. YUnit-ekonomika // Biznes-obrazovanie v ekonomike znanij. [Business education in the Knowledge Economy], 2020, no. 3 (17), pp. 41-43. (in Russian).

5. Rzun I.G., SHCHerbakova O.S., Grinevich YA.A. Proaktivnoe razvitie organizacii: unit-ekonomika v razreze klientoorientirovannogo podhoda // Vestnik Akademii znanij. [Bulletin of the Knowledge Economy], 2022, no. 50 (3), pp. 265-269. (in Russian).

6. Romanchuk A.A. Rol' yunit-ekonomiki pri didzhitalizacii biznesa // Molodoj uchenyj. [Young scientist], 2020, no. 26 (316), pp. 127-129. (in Russian).

7. Fedotova S.V. Kak ispol'zovanie yunit-ekonomiki pomozhet znachitel'no uvelichit' prodazhi // Upravlenie prodazhami. [Sales Management], 2022, no. 3, pp. 166-171. (in Russian).

8. Hripko A.S. Vliyanie yunit-ekonomiki biznesa na vozmozhnosti i uspeshnost' reklamnoj kampanii // Marketing v Rossii i za rubezhom. [Marketing in Russia and abroad], 2023, no. 1, pp. 46-53. (in Russian).

9. Steve Mariotti, Caroline Glackin. Entrepreneurship: Starting and Operating A Small Business. Publisher Pearson, 2014. S.576.

10. SHIRA COHEN, IGOR KADACH, GAIZKA ORMAZABAL. Executive Compensation Tied to ESG Performance: International Evidence // Journal of Finance & Economics. URL: https://doi.org/10.1111/1475-679X.12481

11. JetStyle [Elektronnyj resurs] - 2023. - Rezhim dostupa: (https://jet.style/blog/2018/basics-of-unit-economics-part-1-what-is-unit-economics-and-why-understanding-it-is-important-to-your-business ) (data obrashcheniya: 01.04.2023).

12. Uplab [Elektronnyj resurs] - 2023. - Rezhim dostupa: (https://www.uplab.ru/blog/unit-economics-how-to-evaluate-the-success-of-the-business / ) (data obrashcheniya: 10.04.2023).