THE COMPANY’SšMISSION IS AN IMPORTANT ELEMENT OFšTHE MANAGER’S MANAGERIAL ARSENAL

N. Tverdola; Ya. V. Chernikova

doi:doi:10.12737/2305-7807-2023-12-4-62-65

UDC 331.108.23

THE COMPANY’SšMISSION IS AN IMPORTANT ELEMENT OFšTHE MANAGER’S MANAGERIAL ARSENAL

Published в Management of the Personnel and Intellectual Resources in Russia · Volume 12, Issue 4, 2023 · Pages 62–65 · Rubrics: Management of intellectual resources

DOI 10.12737/2305-7807-2023-12-4-62-65

Received: 20.06.2023 Accepted: 23.06.2023 Published: 11.10.2023

Authors

N. Tverdola ¹ · Ya. V. Chernikova ²

1 State University of Management (Department of Human Resource Management, Senior Lecturer)
Moskva, Moscow, Russian Federation

2 State University of Management (Senior Lecturer)

ABSTRACT

The article presents five arguments that justify the growing need for business leaders to formulate the company’s mission, to follow it daily and to communicate it to their team. reviewed a number of studies that speak to the real situation in business, as well as a direct connection of business success with the willingness and ability of the leader to clearly explain to his team how everything each of them does is related to this mission statement. The concept of a mission is analyzed, the basic rules that should be followed when formulating a business mission and the most common mistakes. The experience of formulating and using the mission in working with the personnel of some companies, which contributed to their transformation into the largest brands in the world, is considered. Their mission statements are given.

KEYWORDS

company mission vision leader team motivation

Information Text

Authors:

1. State University of Management (Department of Human Resource Management, Senior Lecturer)

Moskva, Moscow, Russian Federation

2. State University of Management (Senior Lecturer)

Type:

Article

Pages:

from 62 to 65

Status:

Published

Subject area:

UDC 331.108.23

Language:

Russian

Keywords:

company mission, vision, leader, team, motivation

Text

Text (PDF): Read Download

References

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