The article presents the results of sociological research to identify the ideal and real reputational image of regional power by «eyes of the power» – on the example of public civil servants of executive authorities of the Smolensk region. Degree of compliance of the valid and desirable reputation characteristics is shown that allows to allocate priority directions in the activity of authorities in work on themselves and high-quality improvement of a reputational image.
reputation, reputational image of power, real and ideal reputation, regional power, public civil servant
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