FORESIGHT APPROACH IN COMMUNICATION  PROJECT MANAGEMENT

Victoria Malardyrova

doi:doi:10.12737/2587-6279-2024-13-4-29-39

UDC 338.24.01 UDC 65 CSCSTI 06.56 Russian Classification of Professions by Education 42.03.01 Russian Library and Bibliographic Classification 1 Russian Trade and Bibliographic Classification 7819

FORESIGHT APPROACH IN COMMUNICATION PROJECT MANAGEMENT

Published в Scientific Research and Development. Russian Journal of Project Management · Volume 13, Issue 4, 2024 · Pages 29–39 · Rubrics: Methods and instruments of project management

DOI 10.12737/2587-6279-2024-13-4-29-39

Received: 02.08.2024 Accepted: 10.10.2024 Published: 11.12.2024

Authors

Victoria Malardyrova ¹ iD

1 M. K. Ammosov North-Eastern Federal University (department of advertising and public relations, Head)
from 01.01.2003 to 01.01.2024 Yakutsk, Yakutsk, Russian Federation

ABSTRACT

this article examines the features of managing communication projects for the promotion of industrial and technical goods. In accordance with this, an approach is determined that allows you to develop a project and justify the choice of communication channels and tools, taking into account long-term planning. Experimental work has shown that the most effective approach has become foresight, which allows you to identify the main stakeholders and develop a strategy for managing a communication project to promote products of this technically complex category.

KEYWORDS

foresight methodology methodological approaches project management communication project

Information Text

Authors:

1. M. K. Ammosov North-Eastern Federal University (department of advertising and public relations, Head)
from 01.01.2003 to 01.01.2024
Yakutsk, Yakutsk, Russian Federation

Type:

Article

Pages:

from 29 to 39

Status:

Published

Subject area:

UDC 338.24.01
UDC 65
CSCSTI 06.56
Russian Classification of Professions by Education 42.03.01
Russian Library and Bibliographic Classification 1
Russian Trade and Bibliographic Classification 7819

Language:

Russian

Keywords:

foresight, methodology, methodological approaches, project management, communication project

Text

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References

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