Penza, Russian Federation
The necessity for continuous market condition monitoring, which is called forth by the intensive external environment dynamics, makes monitoring technologies a priority in terms of industry research. Unlike conventional marketing analysis, monitoring affords the opportunity to collect and store information over a relatively extended period of time, which provides a solid ground for and benefits the quality of managerial decision making. The article aims at identifying the special aspects of pre- and in-monitoring with the hotel industry targeted, and presents the monitoring procedure worked out and applied by the authors (case study: the Moscow region hotel service sector).
monitoring, strategy, hotel and similar accommodation facilities services, hotel service market, Moscow region.
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