Russian Federation
In the conditions of digitalization and high competition dynamic pricing turns from a tool of choice into a necessary element of successful business strategy. Its implementation allows not only to adapt to market changes, but also to use them in its favor, providing a sustainable competitive advantage. Dynamic pricing allows companies to adapt prices depending on changing factors such as demand, competition or seasonality. This article analyzes the conditions and feasibility of dynamic pricing in different industries. To avoid technical, ethical and legal problems, companies should take into account the quality of data, its origin and use, as well as respect the rights and interests of customers. This approach not only minimizes risks but also helps to build brand trust.
dynamic pricing, pricing, digitalization of the economy, price personalization
1. Boldycheva A.G., Starkova M.M. Upravlenie pribyl'yu na predpriyatii // zhurnal STIN. № 11. — 2023. — S 58–62. EDN: https://elibrary.ru/RULDIS
2. Vedernikov A. Dinamicheskoe cenoobrazovanie — trend ili instrument, pomogayuschiy zarabotat'? // sayt kompanii Digital Developer [Elektronnyy resurs]. — URL: https://digitaldeveloper.ru/blog/tpost/dul3cho691-dinamicheskoe-tsenoobrazovanie-trend-ili
3. Voroncov A. Ot Excel k ML: kak biznesu pereyti na dinamicheskoe cenoobrazovanie // sayt Forbes [Elektronnyy resurs]. — URL: https://www.forbes.ru/tekhnologii/517827-ot-excel-k-ml-kakbiznesu-perejti-na-dinamiceskoe-cenoobrazovanie
4. Dinamicheskoe cenoobrazovanie v riteyle: chto uchest' pri vnedrenii // informacionnyy kanal New Retail [Elektronnyy resurs]. — URL: https://new-retail.ru/tehnologii/dinamicheskoe_tsenoobrazovanie_v_riteyle_chto_uchest_pri_vnedrenii/
5. Dinamicheskoe cenoobrazovanie dlya internet-magazinov // sayt marketingovoy kompanii UxPrice [Elektronnyy resurs]. — URL: https://uxprice.com/blog/ru/all-articles-ru/dinamicheskoecenoobrazovanie-dlja-internet-magazinov/
6. Dinamicheskoe cenoobrazovanie: 10 glav o proverennyh strategiyah maksimizacii dohoda // sayt konsul'tacionnyh uslug i kouchinga Zhyul'ena Florkina [Elektronnyy resurs]. — URL: https://julienflorkin.com/ru/
7. Florkin Zh. Dinamicheskoe cenoobrazovanie: kak optimizirovat' ceny v rezhime real'nogo vremeni s dannymi i psihologiey // sayt finansovoy kompanii First Capital [Elektronnyy resurs]. URL: https://fastercapital.com/
8. Dinamicheskoe cenoobrazovanie: prakticheskoe rukovodstvo — 2024 dlya Riteyla i eCom // sayt IT-kompanii Imprice [Elektronnyy resurs]. — URL: https://imprice.ru/dynamic-pricing
9. Ermolaeva E.N., Boldycheva A.G. Problemy upravleniya zatratami aviakompaniy // zhurnal STIN. — № 11. — 2023. — S. 42–45. EDN: https://elibrary.ru/KNVXLF
10. Ivanenko A.R., Kalabina E.G. Modeli dinamicheskogo i personalizirovannogo cenoobrazovaniya v usloviyah razvitiya cifrovoy ekonomiki // sayt nauchnoy elektronnoy biblioteki Cyberlenka [Elektronnyy resurs]. — URL: https://cyberleninka.ru/article/n/modeli-dinamicheskogo-ipersonalizirovannogo-tsenoobrazovaniya-v-usloviyah-razvitiya-tsifrovoy-ekonomiki
11. Kak rabotaet dinamicheskoe cenoobrazovanie // sayt kompanii-razrabotchika Retail rocket [Elektronnyy resurs]. — URL: https://retailrocket.ru/blog/kak-rabotayet-dinamicheskoyetsenoobrazovaniye/
12. Kak rabotaet dinamicheskoe cenoobrazovanie: keysy, strategii i modeli // sayt analiticheskoy kompanii «KORUS-Konsalting» [Elektronnyy resurs]. — URL: https://data.korusconsulting.ru/presscenter/blog/kak-rabotaet-dinamicheskoe-tsenoobrazovanie-keysy-strategii-i-modeli/
13. Kak rabotaet dinamicheskoe cenoobrazovanie: optimizaciya cen na osnove dannyh // sayt informacionno-analiticheskoy platformy «HABR» [Elektronnyy resurs]. — URL: https://habr.com/ru/articles/736270/
14. Kovalev R. Chto takoe dinamicheskoe cenoobrazovanie i kak ego ispol'zovat' v internet-magazine // sayt marketingovoy kompanii STIK [Elektronnyy resurs]. — URL: https://stik.pro/blog/chtotakoie-dinamichieskoie-tsienoobrazovaniie-i-kak-iegho-ispolzovat-v-intierniet-maghazinie/
15. Kurbatov N. Obzor metodov dinamicheskogo cenoobrazovaniya // sayt Datanomics [Elektronnyy resurs]. — URL: https://datanomics.ru/artciles/obzor-metodov-dinamicheskogo-tsenoobrazovaniya/
16. Miheev D.A. Osobennosti primeneniya tehnologiy operirovaniya bol'shimi dannymi v aviacionnoy promyshlennosti // sbornik trudov konferencii «Sovremennye problemy ekonomiki i kachestva v aerokosmicheskoy promyshlennosti». — Kursk, 2024. — S. 81–83. EDN: https://elibrary.ru/GQQMRJ
17. Polnoe rukovodstvo po cenoobrazovaniyu: metody, strategii i process formirovaniya cen // sayt konsaltingovoy kompanii «KORUS-Konsalting» [Elektronnyy resurs]. — URL: https://korusconsulting.ru/blog/biznes/polnoe-rukovodstvo-po-tsenoobrazovaniyu/
18. Primery real'nogo mira uspeshnyh strategiy cenoobrazovaniya // sayt finansovoy kompanii First Capiatl [Elektronnyy resurs]. — URL: https://fastercapital.com/
19. Prosto o dinamicheskom cenoobrazovanii: mashinnoe obuchenie v upravlenii vyruchkoy i optimizacii cenoobrazovaniya // sayt konsaltingovoy kompanii «KORUS-Konsalting» [Elektronnyy resurs]. — URL: https://data.korusconsulting.ru/press-center/blog/prosto-o-dinamicheskomtsenoobrazovanii-mashinnoe-obuchenie-v-upravlenii-vyruchkoy-i-optimizatsii-ts/
20. Razvenchanie mifov o dinamicheskom cenoobrazovanii v B2B // sayt KeepRise [Elektronnyy resurs]. — URL: https://keeprise.ru/blog/tpost/k17rlj0bh1-razvenchanie-mifov-o-dinamicheskom-tseno
21. Razrabotka cenovoy strategii: dinamicheskoe cenoobrazovanie: adaptaciya k tendenciyam rynka // sayt finansovoy kompanii Faster Capital [Elektronnyy resurs]. — URL: https://fastercapital.com/
22. Sistema dinamicheskogo cenoobrazovaniya: kak rabotaet i gde primenyaetsya // sayt kompaniirazrabotchika AI-resheniy dlya biznesa Napoleon IT [Elektronnyy resurs]. — URL: https://napoleonit.ru/blog/sistema-dinamicheskogo-cenoobrazovaniya-kak-rabotaet-i-gde-primenyaetsya
23. Trendy v cenoobrazovanii: dinamichnost', prozrachnost' i personalizaciya // sayt IT-kompanii C4R [Elektronnyy resurs]. — URL: https://www.c4r.eu/rus/blog/trendy-riteyla/pricing-trends-2024/
24. Cenoobrazovanie: strategii i oshibki, na primere uspeshnyh biznesov // sayt Networking.Camp [Elektronnyy resurs]. — URL: https://networking.camp/useful/advice/pricing
25. Chto takoe dinamicheskoe cenoobrazovanie i kak ispol'zovat' strategiyu dinamicheskogo cenoobrazovaniya? // sayt Tidens Technology [Elektronnyy resurs]. — URL: https://tridenstechnology.com/ru/
