Принципы теории игр стабильно пользовались спросом как у ученых, занятых моделированием человеческого поведения, так и у практиков, стремящихся построить беспроигрышную стратегию в определенных ситуациях и различных областях жизнедеятельности. Мостом между идеями, где первые встречают вторых, можно считать проектный менеджмент, который одновременно содержит в себе множество актуальных научных проблем и способен обеспечить конкурентное преимущество в долгосрочной перспективе. Однако чтобы воспользоваться достоинствами проектного управления в полной мере, стоит уделить особое внимание крепким взаимоотношениям с ключевыми стейкхолдерами. Теория игр предлагает необходимый инструментарий, которому по силам предсказывать действия заинтересованных сторон, а также создавать и поддерживать эффективный коммуникационный поток в организации. Целью научного исследования является заполнение пробела между возможностями применения теории игр и нынешними концептами проектного менеджмента, касающимися управления стейкхолдерами в малых проектах. Основная задача исследования и его результат - расширение существующего процесса управления стейкхолдерами и создание модели, включающей основные принципы теории игр. Для достижения поставленной цели была проанализирована релевантная литература, проведены глубинные интервью с проектными менеджерами и сформированы три бизнес-кейса, описывающих применение элементов теории игр в малых проектах. Основной методологией исследования послужила этнография, а основным результатом – сформированный алгоритм настройки заинтересованных сторон под цели и результаты проекта.
управление проектами, малые проекты, теория игр, взаимодействие со стейкхолдерами, модели коммуникации
CHAPTER 1. INTRODUCTION
1.1. Study background
Today's global economy can be characterized as being chaotic and competitive at the same time [32]. Modern successful organizations are constantly ready to fight for profit, human resources, market position and other temporary advantages to gain long-term benefits [4]. For example, Jack Welch suggests that business is all about winning [52]. However current business environment generates even more obstacles to achieve such goal. Increasing information uncertainty, continuous globalization and demanding technological progress requires the company to have instant reaction, smooth communication process and creative approach for making a decision. Project management discipline possess the range of various theoretical models, methods, tools and best practices to overcome these business hurdles and generate competitive advantage [46].
The next step to accomplish previously mentioned organizational goal seems straightforward and logical. Company should break down the concept of project management to define where is the line between successful and failed projects [39].
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