COMPREHENSION OF THE PHENOMENON OF PUBLIC COMMUNICATIONS
Рубрики: ФИЛОСОФИЯ
Авторы:
1.
National Aerospace University KhAI
Тип:
Статья
Страницы:
с 42
по 44
Статус:
Опубликован
Получено:
20.05.2016
Одобрено:
25.05.2016
Опубликовано:
25.05.2016
Классификаторы:
УДК 94 Всеобщая история
Язык материала:
английский
Ключевые слова:
publicity, brand, advertising, culture, cultural code
Аннотация (русский):
The article is an attempt to understand the phenomenon of public communications as a special integrator of cross-cultural space, able to reveal personal and cultural discourses.
The article is an attempt to understand the phenomenon of public communications as a special integrator of cross-cultural space, able to reveal personal and cultural discourses.
Ключевые слова:
publicity, brand, advertising, culture, cultural code
publicity, brand, advertising, culture, cultural code
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