Sociocultural Aspect of Vocational Training of Future Managers of Advertising and Public Relations

Victoria Malardyrova

doi:doi:10.12737/article_5a2e6cd72a2a07.41313528

UDC 31

Sociocultural Aspect of Vocational Training of Future Managers of Advertising and Public Relations

Published в Scientific Research and Development. Socio-Humanitarian Research and Technology · Volume 6, Issue 4, 2017 · Pages 45–49 · Rubrics: MODERNIZATION OF MODERN EDUCATION

DOI 10.12737/article_5a2e6cd72a2a07.41313528

Received: 11.12.2017 Accepted: 18.12.2017 Published: 18.12.2017 Language of publication: RUS

Authors

Victoria Malardyrova ¹ iD

1 M. K. Ammosov North-Eastern Federal University (department of advertising and public relations, Head)
from 01.01.2003 to 01.01.2024 Yakutsk, Yakutsk, Russian Federation

ABSTRACT

Article discloses specifics of vocational training of future managers of advertising and public relations. The author emphasizes importance of search of innovative approaches to training of the students promoting formation of knowledge, skills of advance of commercial and non-commercial enterprises and public organizations of welfare orientation. The communication space of welfare activity is investigated, special attention is paid to questions of vocational training of students on the new profile "Sociocultural Communications and PR-technologies".

KEYWORDS

innovations vocational training sociocultural aspect future managers of advertising and public relations.

Information Text References

Authors:

1. M. K. Ammosov North-Eastern Federal University (department of advertising and public relations, Head)
from 01.01.2003 to 01.01.2024
Yakutsk, Yakutsk, Russian Federation

Type:

Article

Pages:

from 45 to 49

Status:

Published

Subject area:

UDC 31

Language:

Russian, English

Keywords:

innovations, vocational training, sociocultural aspect, future managers of advertising and public relations.

Text

Актуальность исследования обоснована возникающими современными требованиями к профессиональной подготовке студентов, направленными на формирование профессиональных компетенций и коммуникационных моделей поведения на региональном уровне в процессе обучения будущих менеджеров рекламы и связей с общественностью для реализации государственной политики в социальной и культурной сферах, установлению и поддержанию благоприятных отношений с различными целевыми группами, организации социально-культурной деятельности и массовых мероприятий, обеспечению социокультурных коммуникаций и PR-технологий в учреждениях социальной и культурной направленности.

References

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